News

Walk Light Media donates 5% of sales to Sandy relief…you can help

November 9, 2012

Sometimes local or global events touch us in a profound way, Hurricane Sandy is just such a case. For the next 4 months, Walk Light Media through its Responsible Media Program will donate 5% of sales to the Red Cross Sandy relief fund. We also welcome direct donations to the Sandy Relief fund, it takes only a moment to help people in need, people without clothes heat and shelter.

Make a direct donation or contact Walk Light Media

Red Cross

David talks to iMediaConnection about brands going green

November 3, 2011

I recently talked to iMediaConnection about why brands should go green, about the Conscientious Consumers™, and Walk Light Media’s business philosophy.

As I mention in the video, customers who consider your brand environmentally responsible are hugely predisposed to buying your products. Knowing that a company is mindful of its impact on the environment and the society at large makes consumers 60% more likely to buy the product, 57% more likely to be loyal, and 52% more likely to recommend a brand to friends and family.

There are many business benefits to being green, and companies can benefit from reaching the Conscientious Consumers™, Walk Light Media’s audience of affluent and key influencers in business, communities, government, and their families.

During the interview, I also briefly mentioned new initiatives that we’re excited to launch soon through our Responsible Media program.

Check out the video below.

For more information about iMediaConnection, visit their website or their Facebook page.

— David

New member of Walk Light Media’s Board of Advisors

Thursday, September 8, 2011

NYC, New York – Walk Light Media takes great pleasure in announcing a new addition to our board of advisors, Doug Weaver, Founder and CEO of Upstream Group. Doug brings with him years worth of selling and advertising experience and has a thorough understanding of the issues faced by Brands in todays vastly competitive marketing landscape.

Over the last 2 years since Walk Light Media’s inception we have continued to grow our Audience in conjunction with our publishers, reaching almost 22 Million Conscientious Consumers™ over 35+ Premium Publishers in the Sustainability/Eco/CSR space within Digital Media. According to the latest Scarborough report on Super Greenies, our audience is among the most influential and affluent in the US with a vast array of interests and affinities:

“These Super Greenies are high-income, high-spending consumers who purchase luxury items and lead active lifestyles.”

Walk Light Media’s unique Responsible Media Program (RMP) has saved over 100 Acres of endangered lands in conjunction with their advertisers through the RMP’s ‘Saving the forests one banner at a time’ initiative, where for every banner they serve, they save an equal area of forest.

Doug Weaver’s full bio

Walk Light Media to Revitalize SustainableBusiness.com

Tuesday, February 22, 2011

NYC, New York – SustainableBusiness.com has selected Walk Light Media to re-develop and re-launch their flagship web site. The redevelopment process with Walk Light will provide new focus to existing content and services, launch new services, and improve audience experience.

“We were one of the earliest websites in green business and our website has gone through several iterations since then, growing and changing with the Internet. It’s time to do it again – we’re excited to work with Walk Light to create the scalable, community-based website that can continue to be a leading force for green business going forward,” said Rona Fried, Ph.D., CEO, SustainableBusiness.com.

“In 1996 SustainableBusiness.com was at the leading edge and has continued as a green business leader on the Web since. Walk Light is very pleased that SB is entrusting us to handle the re-development and re-launch of such a trusted source in the green business sector. We also feel that these are the first steps in a long term partnership” – Kirk Marsh, Walk Light Media.

SustainableBusiness.com’s new web site is scheduled to launch late March or early April of 2011.

About SustainableBusiness.com
Since 1996 SB has been one of the most trusted sources of information on green business. SB covers the gamut of topics related to green business: energy efficiency, renewable energy, corporate social responsibility, resource-efficient industrial processes, advanced materials, transportation and agriculture. SB runs the most popular green jobs service on the Web, Green Dream Jobs, produces a green financial newsletter, and helps green businesses find funding and partners. www.sustainablebusiness.com

About Walk Light Media
Walk Light Media (WLM) is an online advertising and content distribution technology company focused on the Conscientious Consumer™ market. With 22 million monthly unique visitors and over 30 tier 1 publishers that cover a diverse spectrum including: Sustainable Business, Healthy Living & Beauty, Home, Food, Responsible Investing, Parenting and Green Employment.

WLM is the first digital company to embed corporate social responsibility into the existing process of online media planning and buying. This results in a substantial environmental and social contribution through the normal course of business at net zero cost to advertisers. WLM achieves this via its Responsible Media Program that currently supports the “Saving forests one banner at a time” initiative, which preserved over 33 acres of forest in 2010. Details at www.walklightmedia.com

Walk Light Media to match forest preservation contributions

Wednesday, December 15, 2010

NYC, New York – Walk Light Media, has announced that it will match forest preservation contributions made through its Responsible Media Program (RMP) starting December 15, 2010 until Earth Day 2011.

“From day one, we founded this company with the goal of making a difference and thanks to our great partners, both advertisers and publishers, we have been making strides in making environmental and social responsibility part of our mission. Now we want to double our humanitarian efforts and really exemplify why Walk Light Media is at the crossroads of CSR and interactive media.”, David Lozovsky of Walk Light Media.

The Responsible Media Program embeds corporate social responsibility and Cause Marketing awareness into the existing process of online media planning and buying. The program works by preserving an equal area of forest for every banner ad delivered on the Walk Light Media (WLM) ad network at no additional cost to advertisers.

For details on how companies can participate contact info@walklightmedia.com. Past RMP participants can be found at www.walklightmedia.com/responsible-media.

Walk Light Media is an online ad network for sustainability, healthy lifestyle and conscientious consumerism. With 22 million monthly unique visitors and over 30 tier 1 publishers that cover a diverse spectrum including: Sustainable Business, Healthy Living & Beauty, Home, Food, Responsible Investing, Parenting and Green Employment. WLM founded the RMP as part of its core belief in social responsibility.

33 Acres of Forest Preserved by Walk Light Media’s Responsible Media Program

Friday, November 19, 2010

NYC, New York – Walk Light Media, through its Responsible Media Program (RMP), has preserved 33 acres of forest on behalf of advertisers using its online ad network. Key Q4 contributions to the RMP include Smart USA, The Home Depot and CitiBank.

The Responsible Media Program embeds corporate social responsibility and Cause Marketing awareness into the existing process of online media planning and buying. The program works by preserving an equal area of forest for every banner ad delivered on the Walk Light Media (WLM) ad network at no additional cost to advertisers.

“This is a great milestone for WLM and our clients. For the first time companies have made a substantial environmental contribution through the normal course of business, online media buying.” said Kirk Marsh of Walk Light Media. “By coupling solid actions to existing business processes the RMP is enabling companies to make positive environmental actions at no cost to them. Sustainability in practice.”

RMP’s “Saving forests one banner at a time” works by calculating the area each banner advertisement occupies on a person’s screen, multiplied by the millions of times an ad is displayed. This digital area is then converted to real forest floor area. “The area of one banner in terms of forest floor does not seem like a lot but when you add up the millions of times that it is delivered it amounts to acres and acres of forest”, said Kirk Marsh.

A list of participating companies and web site publishers, along with the number of acres preserved can be found at http://www.walklightmedia.com/responsible-media. The program is updated with new contributions quarterly.

Walk Light Media is an online ad network for sustainability, healthy lifestyle and conscientious consumerism. With 22 million monthly unique visitors and over 30 tier 1 publishers that cover a diverse spectrum including: Sustainable Business, Healthy Living & Beauty, Home, Food, Responsible Investing, Parenting and Green Employment. WLM founded the RMP as part of its core belief in social responsibility.

The Story Behind Walk Light Media

October 27, 2011

You might know Walk Ligt Media as an online advertising and content distribution technology company focused on the Conscientious Consumer™ market. You might also know us as the first digital company to embed corporate social responsibility into the existing process of online media planning and buying.

But you might be wondering how we got started and what inspired us to start Walk Light Media. Here’s the inside scoop.

In 2009, David and I were looking for something new to start in the online media space. But we wanted to create a business that was about more than just about profits. We envisioned a business model that embeds sustainable corporate social responsibility at its core. And with that, Walk Light Media was born.

A friend and advisory board member, Paul Needham, gave us an idea of translating the area of a banner on a person’s screen to an area of forest or a metric ton of carbon. And after a long selection process, we selected Conservation International for forest preservation. We like their approach to forest preservation. We also like that they develop custom programs for companies that wish to make long term commitments to projects. But most importantly, we like that they invest in the local people and projects that build economies around the preservations through the use of sustainable practices.

Fast forward to today, and we’re working with brands and agencies — some are big Fortune 500 companies while others are small businesses — to support and enhance their existing programs as well as providing custom solutions. In 2010, we preserved 33 acres of forest, and so far this year, we have preserved over 61 acres of forest.

We’re proud that today, Walk Light Media is at the crossroads of interactive digital advertising and corporate social responsibility.

More to come….

With the launch of this blog, we hope to share with you more stories about Walk Light Media, our business philosophy, and thoughts about corporate social responsibility. Please check back often.

You can also follow us on Facebook and Twitter for news about corporate social responsibility, sustainability, and our clients.

— Kirk